Curaleaf today announced the launch of an all-new line of hemp-derived THC products under the company's Select and Zero Proof brands. Products will be available to order beginning June 26 direct to consumers via the company's new online storefront, TheHempCompany.com, Curaleaf's new home for all fully Farm Bill compliant hemp derived products.
Shipments will commence July 1, in time for the July 4 holiday. Additional distribution will include strategic partnerships through conventional retail and on-demand delivery in partnership with DoorDash, the local commerce platform. TheHempCompany.com will also partner with top-tier 3rd-party hemp brands to offer additional products that adhere to Curaleaf's standards.
Curaleaf enters the growing hemp-derived THC market as a global operator in the cannabis sector and intends to bring the same consumer convenience, standards and commitment to safety and regulation that it applies in the regulated cannabis market. The Company ensures all products are manufactured in a certified cGMP facility with strict manufacturing and testing standards. All hemp-derived products will be offered in clearly labeled packaging, listing ingredients and potency, and will be age-gated appropriately through their distribution channels.
The products will be available in 25 states and the District of Columbia via direct-to-consumer delivery and through Curaleaf's national distribution partners. Some active measures that Curaleaf is taking to differentiate its current product portfolio from the largely unregulated hemp marketplace include:
- Age-gating: Selling to adults 21+ only with age confirmation, requiring verification at purchase
- Quality: Offering products containing only naturally derived THC from hemp
- Manufacturing: Made in a certified cGMP facility with high standards
- Labeling: Transparent package labeling listing ingredients, potency, and a QR code that links customers to certificates of analysis from independent testing labs, in addition to other important product-level information
To meet the growing demand in the hemp-derived THC category, Select's core gummies, Fast-Acting, Classic, and X Bites feature engineered encapsulation technology designed to maximize the absorption of every milligram and deliver a consistent experience that consumers prefer. Select Zero Proof seltzers, available in a variety of fruit flavors, are formulated to provide consistent bursts of flavor and THC to elevate moments, experiences, and connections.
